Product visualization is used widely for packshot visuals, advertising and point of sale (POS) - typically for luxury domestic products such as designer wristwatches, branded appliances or perfumery for example. The product visualization process usually involves creating a small set of still images for use in print mediums such as brochures or catalogues.
As a company, Looking Glass specialises almost exclusively in technology, manufacturing and engineering sector animation work - either products, applications or systems. Our clients are often quite surprised though to discover that as part of their animated projects, we can also output product visualization stills directly from their 3D animations that can then also be used for media and print work.
The initial part of the animation process involves modelling the product or equipment in 3D, applying realistic surfacing attributes and then carefully lighting. It's only then that the actual 'moving' element of the 3D animation process is introduced.
The key thing is that we can harness all the work that has gone into preparing the 3D models ready for animation into product visualization and packshots as well. The example image above shows how products from a client's safety barrier system for the construction industry were adapted from their explainer animations for additional use in their product range leaflets.
You'll find a wide selection of our technical product visualization and 3D animation work on our website - happy viewing.