3D animation is ideal for showing your product at its best best and for demonstrating your product's features to your target audience.
Once modelled in 3D, product animations can be viewed from any angle and aspect, dis-assembled or re-assembled, placed in unusual or hostile environments, or shown in ways difficult or impossible to achieve with conventional video.
Product animation stills can also be produced at high-resolution print quality - making them ideal for promotional, sales brochure work or product marketing packshots. 3D product video animation really can be better than real-life as there are no imperfections, no spots or blemishes, no scratches or smears - that is unless you want them - in which case they can be added for ultimate realism.
When the product animation is combined with commentary and soundtrack in a well-structured video, it becomes a well-honed sales tool.
Animation is perfect for illustrating engineering products and product manufacturing systems. The level of detail achievable is exceptional - the product can be sectioned to show its interior and demonstrated working in minute detail.
We're equally at home working from photos, video footage, samples, drawings, CAD files or concept sketches (in the case of new designs) as reference materials and sources for product explainer animation.
Our animation can produce any conceivable effect - pyrotechnics, liquids, particles, light/laser beams, fire, smoke - anything that you can imagine.
Visual effects can be used with product animation to enliven an idea or to create a 'wow factor' that demands the audience's attention - turning technical explainer and product marketing presentations into eye-catching and impressive video events. Space, time and the laws of nature can be moulded to suit your purpose - the impossible can become possible.
Product Animation is undoubtedly one of our key disciplines - please get in contact if you'd like to find out more about our product marketing animations, explainer presentations or engineering promos.